BEYONCE: A MONDERN DAY LEGEND

Hello Everyone, 

In my Music Business Management class we had a discussion topics where we had to choose to write about different  artist who are dominate performers in the Millennial Generation (anyone born after 1981). I chose non other that @Beyonce !  Below is what I wrote... what's your opinion on Bey's mark on the world? Legend? or Will she be forgotten in the next 20 years? Leave you comments and enjoy :-) 

Marcella

Beyonce is one the hardest working woman in the music industry. Her voice is powerful but soothing and her stage presence is unmatchable in the industry today. Her alter ego “Sasha Fierce” brings her musical talent to the superstar level. Off stage she is humble but confident and wants nothing but to be the best person she can be.

From my experience Beyonce’s target market is woman. Her lyrics are relatable on so many different levels that woman all over the world are singing her lyrics and pointing to the left! Every performance I have seen from Beyonce she has put so much effort and passion into it gives you goose bumps I believe this is how she connects most with her audience. People replicate her videos and her dance moves all around the world. I have provided a link of an example of a really funny but really good parody video. 

Although Beyonce dances, acts, produces and sings in my opinion her best talent is her singing. Her voice can evolve with the times with ease. If I never seen Beyonce dance, act or produce again I would always want to hear her sing.

Beyonce’s standards for herself are very high. At an early age she knew she wanted to be a performer. She decided not to indulge in a lifestyle of promiscuity and drugs like so many other people who experienced stardom at a young age. She keeps her private life very private. Although married to a Hip Hop legend and a superstar in his own right Jay-Z she still tends to keep that part of her life personal. I do believe that because of this helped her avoid the pitfalls of success.

Because she started at an early age and was homeschooled she missed out on the high school experience and other childhood experiences. Her being so ambitious and staying true to herself and working hard towards her craft and her goals will guarantee her relevancy and success for years to come.

MUSIC INDUSTRY IS MORE ABOUT APPEARANCE THAN ACTUAL MUSICAL TALENT!

There are so many artists out there that have absolutely no talent but is somehow selling PLATINUM records just because they have the right look. Although they are lacking talent their work ethic is through the roof. This just goes to show you hard work outweighs talent, especially in the music industry today.

 I don’t think most artists that are coming out are doing what it takes to have longevity and become legends. They are looking for that one hit to put them on top for the moment rather than sharing a message and guiding their fans into something positive and uplifting . They may come out with 1 or 2 song then all of a sudden they disappear. For example the rapper Soulja Boy, his YouTube video went viral for his song “Crank That” and that’s how he got his fame. He came out with a few songs but now he’s nowhere to be found. I think the industry is so induced into making money rather than making good music is sad. I understand that it cost a lot of money to put out an album but I don’t know if I should blame the record label for allowing this debauchery to occur, or to blame the media for brainwashing young people into being like these artist but calling it “being yourself”, or if I should blame the young people for believing it.

I think music videos are important to sell records. For me, sometimes when I’m not to sure about a song when I hear it on the radio first and then I see the video and can piece together the meaning of the song I end up liking it more.

Underground artist can potentially gain more fans by putting out music videos. The problem with that is there aren’t many television stations where you can watch music videos. We do have YouTube but if you don’t know about the artist chances are your not going to look them up there.

Since the distributions of music videos have shifted to the Internet, mobile devices can change the whole game up. We might see a poster with our favorite artist and be able to scan a bar code that will lead us directly to the video. Music video apps will be where most people see videos.

In my opinion I would say producing music videos is more important in Hip Hop. Hip Hop artist mainly like to show off all this money, cars, and clothes. They like to make it seem like that lifestyle is how they live everyday. I think ego plays a big part in it.

DO YOU THINK THE MUSIC INDUSTRY IS MORE ABOUT APPEARANCE OR MUSICAL TALENT?

LADY GAGA MORE THAN MUSIC!!!!

Ciao Everyone,

I have learned so much in my Leadership and Organizational Behavior class this month. I have learned about what it takes to be an exemplary leader as well as my own leadership traits. One of the biggest things I learned this month was that the best leaders are always willing to expand their knowledge everyday. Whether it's about yourself, or whatever field your in, constantly expand your knowledge and exercise that big old muscle called YOUR BRAIN. I would like to share a paper I wrote on Lady Gaga and her leadership skills as well as her "Born This Way Foundation. Learning about her foundation and who she is behind the music and outrageous outfits gave me a whole new respect for her. Please read and let me know what you think...

TTFN (Ta Ta For Now),

Cella ;-)

Lady Gaga is a perfect example of a leader. She’s not afraid to be herself and stand up for what she believes in. Her music influences her audience to be freethinking and love themselves for who they were born to be. Like a lot of people in the world, Lady Gaga was bullied when she was younger and she hadn’t noticed how much it affected her until she became a Superstar. She is trying everyday to overcome her past of being bullied and to continue to have self-confidence. Lady Gaga has an outrageous style like no other.

Lady Gaga is the type of leader where she encourages everyone to around her to embrace who they are.  She shocks everyone with her red carpet appearances.  Whether it’s a dress made of meat or arriving to the red carpet in an egg her courage exudes from her style. She maintains the confidence to wear what she wants even if it is a little outrageous despite what her peers or critics may think.  

Lady Gaga is very charismatic. She captivates her audience with her relatable lyrics and when she performs she puts on a real theatrical show. Her charisma has played a part in her success by being able to gain the attention of millions of people. Her loving attitude towards her fans and towards the wellness of humanity is what I believe captivates her audiences. She is not afraid to tell her personal struggles and what made her the person she is today. This allows a deep connection and allows her fans to trust her.

 The theme “Trust Rules” has impacted Lady Gaga life tremendously. I’m sure since she was bullied and made fun of she wasn’t sure who to trust. But because she trusts herself and her decisions she allows herself to trust her fans with very personal information. In an interview with Opera Lady Gaga’s mom talks about how she didn’t like the fact that her daughter shared so much with her fans at her concerts, but she realized how Gaga’s vulnerability allows her followers to connect with her on a deeper level. She seems very humble by her experiences and gets that she is more than her status. When Opera ask who she is she said, “ I am everything. I am the universe”. This says to me that she understands that what she does is not only affecting her life but everyone she is exposing her being to. She understands that she has the power to change many lives.

Her song “Born This Way” encourages the world to be happy with who they are and celebrate it because God doesn’t make mistakes, which derived from dialog with her fans. Once the song became public it became the anthem and empowerment of many. The dialog between herself and her fans on Twitter, meeting them in front of hotels, or even dialog between each other, made what her and her mother manifested into the “Born This Way Foundation: Empowering Youth and Inspiring Bravery” With this newfound discovery she knew that she wanted to continue the dialog her fans and herself put forth. The foundation is to inspire people to follow the 3 pillars of the foundation, which are S.S.O. Safety Skills and Opportunity.  

I believe Lady Gaga’s power is bigger than anyone else’s power in her industry. She has legitimate power because she is in the position where she has everyone’s attention in a positive way. She genuinely believes in human kind coming together and being brave together to stand up and embrace the skin that they are in. Like “Truth Number Ten” says, Leadership is an affair with the heart. Nourishing this tiny seed of faith within a person, that they do matter and so doesn’t everyone else is power that cannot be measured.

More Eargasims PLLEEEEAAAASSSSEEEE!!!!!!

Man am I pumped right now!! For my Business ethics and social responsibilities class I had to write a discussion post on what I believe is the biggest ethical dilemma in the entertainment industry is and this is what I wrote. Let me know if you agree or not. Please leave your comments.. Thanks :-) xoxo

I believe the biggest ethical dilemma in the entertainment business is the lack of passion for the art of music especially in the Hip Hop and RnB community. I remember a time where music was felt not just heard.  Artist like Stevie Wonder, Marvin Gaye, Etta James, and Whitney Houston come to mind. Taking Music History last month has opened my eyes to music I’ve never heard before and not a particularly a fan of, but something about the emotion of the song and the lyrics capture me. Artist such as Bo Diddley and Miles Davis come to mind. When these artists performed their music exudes passion and emotion where a connection is made between you and the artist.

As many artist who are signed to a major record label today there are fewer who thrive off of the love of music.  Unfortunately those artists are glorified because of a character they are portraying just to make money. Deontological if I’ve ever heard it. It seems like once fame is given to an artist they begin to forget about the music and the gift that they were blessed with weather it’s singing, rapping or writing.

As long as there are people within the corporate world of music whose intention is to manipulate people into accepting deals to create fortune for themselves and the corporations and people who accept them just to be rich and famous, there will always be this type of lackluster music. After meeting so many inspiring and passionate people from studying at Full Sail I believe the new generation of music business professions will put music on the path of love, passion, and grace. We need to continue to strive for excellence within our selves and each other and bring true love back to music. 

Songs like this were sung by children, in churches and amongst friends. This type of #love isn't created anymore are just not as popular anymore R.I.P. WHITNEY!!!.....